Facebook Ad Manager is a platform that allows businesses to create and run advertising campaigns on Facebook and Instagram. Here are a few things you might find useful to know about Ad Manager:
- Targeting options: Ad Manager allows you to target specific audiences based on demographics, interests, behaviors, and more. You can also create custom audiences based on lists of emails or phone numbers.
- Campaign budget and bidding: You can set a budget for your campaign and choose how you want to bid for ad impressions. Options include cost-per-click (CPC), cost-per-impression (CPM), and cost-per-action (CPA).
- Ad formats: Ad Manager supports a variety of ad formats, including single image, carousel, video, and more. You can choose the format that best fits your marketing goals and target audience.
- Ad performance: Ad Manager provides detailed performance tracking and reporting, so you can see how your ads are performing and make adjustments as needed.
- Ad placements: You can choose where you want your ads to appear, such as on Facebook’s main feed, Instagram’s feed, or in Facebook’s Audience Network.
- Ad approval process: Before your ads can go live, they must be reviewed and approved by Facebook. This process can take a few hours or a few days, depending on the complexity of the ad and the volume of submissions.
