Sheila Brown, a seasoned radio professional, has acquired the radio station where she previously worked, making her the first Black woman to do so in Buffalo, New York’s and recorded history.
Brown worked at WUFO where she began her radio career in the 1980s for 14 years.
She departed when the management changed, but she made a pledge to come back eventually.
She did return and bought the station after eight years. Her objective was not, however, without challenges.
Banks and credit unions repeatedly turned down her requests for financing before she finally met someone who had faith in her right away.
She was also grateful to her family for the upbringing and strong support system that kept her going.
“My uncles coming to see us would go, ‘hey, here comes our superstar.’
Not saying it to boost me but just positive affirmation, so I never was afraid of anything I was going to do,” Brown told WIVB 4.
As the new owner of WUFO, she brought the radio station to new heights as she added an FMFM channel in partnership with Power 96.5.
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It has brought along new opportunities for many other people such as influencers and radio DJs.
As she continues to build her brand and become a published author, she hopes to help other Black women realize their potential.
“I’m really glad that the Lord used me to be the first woman of color to run a radio station. It feels nice, but it’s sad that we’re still talking about the first of anything in the year 2021.
My objective is to prepare others because the vice president said she might be the first but not the last “By Brown
