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Prey Star Amber Midthunder Knows the Power of Indigenous Streetwear

‘Prey’ actor Amber Midthunder is the star of the Indigenous streetwear brand Section 35’s new campaign.

The actor stars in the Indigenous streetwear brand Section 35’s new campaign.

, who portrays the Comanche warrior Naru and faces off against the Predator in the film, continues to be blown away by the positive fan reactions. “My main focus was making sure we did a good job representing Indigenous (specifically Comanche) people,” says Midthunder. “So now having people—and especially kids —come up to me and share what it means to them, is the most amazing and emotional experience. I couldn’t be more proud.”

While Midthunder is still riding that blockbuster high from the summer, she’s now onto her latest project: Starring in a new fashion campaign for the Indigenous streetwear label, Section 35. The brand’s designer Justin Louis was drawn to Midthunder’s trailblazing Hollywood energy. “There’s a strength and natural presence about her and how she carries herself,” says Louis. “Much of the collection is inspired by the imagery of the past, and I wanted to contrast that with the strength of the present and future generations. To me, Amber represents that.”

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Amber Midthunder , who portrays the Comanche warrior Naru and faces off against the Predator in the film, continues to be blown away by the positive fan reactions.Chickasaw writer and seasoned performer J Miko Thomas—better known as Landa Lakes—feels like there has been a definitive shift in the drag scene over the last few years, with more Indigenous queens putting their identities into their performances..Screen Rant is thrilled to present an exclusive clip from the upcoming fifth episode of the Apple TV+ series Echo 3.

“My main focus was making sure we did a good job representing Indigenous (specifically Comanche) people,” says Midthunder. “So now having people—and especially kids —come up to me and share what it means to them, is the most amazing and emotional experience. It’s a tongue-in-cheek joke referencing the Indigenous mascot issue,” they say, referencing Land O Lakes butter, which quietly removed a Native woman from its packaging in 2020 (after 92 years). I couldn’t be more proud.” While Midthunder is still riding that blockbuster high from the summer, she’s now onto her latest project: Starring in a new fashion campaign for the Indigenous streetwear label, Section 35. It’s the new age of Indigenous drag. The brand’s designer Justin Louis was drawn to Midthunder’s trailblazing Hollywood energy. Prince and Bambi will do whatever it takes to rescue Amber, even if that means helping the CIA with a secret war while contending with their own complicated histories.

“There’s a strength and natural presence about her and how she carries herself,” says Louis. Last August, they produced an all-Indigenous drag show in Colorado called “Wagon Burners,” a nod to Native people who burned the wagons of colonizers. “Much of the collection is inspired by the imagery of the past, and I wanted to contrast that with the strength of the present and future generations. To me, Amber represents that. “People need to see how important this is, for Indigenous people to hold space,” says Ky Victor—better known as Lady Shug—a nonbinary queer performer from the Navajo Nation." Photo: Alex Waber Considering it’s Midthunder’s first big fashion campaign, the star was elated to spotlight a contemporary Indigenous fashion brand in the process. “I’m a huge fan of Section 35,” Midthunder says. This is our moment. This infuriates her captor (Alejandro Furth), who tells her they will continue once he returns, clearly wanting Amber to speak negatively about her home.

“I love the story behind it. Getting to hear from Justin about where the ideas for these came from—and to see the care, time and attention put into every little detail—was amazing and deserves to be recognized. Thomas was also one of the few Indigenous performers ever to be featured on RuPaul’s Drag Race.” The label was launched in 2016 and uses its graphic imagery to spotlight Indigenous stories. Louis’s . The group has also spearheaded campaigns to mobilize Native voters during elections, get more Indigenous producers and writers hired in TV and film, and ensure that Native communities are protected against COVID-19.

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