Apple Music becomes the new official sponsor of the Super Bowl Halftime Show, replacing Pepsi

Apple Music will become the new official sponsor of the Super Bowl Halftime Show in a multi-year deal, replacing Pepsi, who held the rights since 2012

Apple Music takes over after Pepsi refused to renew their sponsorship
Pepsi had sponsored the Super Bowl halftime show for ten seasons, with shows breaking TV and online streaming viewership records
Over 120 million viewers tuned in to the Super Bowl LVI Halftime Show

The NFL announced that Apple Music will be the new official sponsor of the Super Bowl Halftime Show early Friday.

Apple Music will replace Pepsi, who sponsored the show for ten seasons. Pepsi reportedly declined the option of renewing their sponsorship.

“We’re proud to welcome Apple Music to the NFL family as our new partner for the legendary Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL.

“We couldn’t think of a more fitting partner for the world’s most watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology.”

Oliver Schusser, VP of Apple Music, said: “Music and sport hold a special place in our hearts, so we are delighted that Apple Music will be part of the greatest stage for music and football.”

“We look forward to more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

The NFL announced that Apple Music will be the new sponsor of the Super Bowl Halftime Show

The NFL announced that Apple Music will be the new sponsor of the Super Bowl Halftime Show

Apple Music replaces Pepsi as sponsor after ten seasons and multiple viewership records

Apple Music replaces Pepsi as sponsor after ten seasons and multiple viewership records

The league says over 120 million viewers tuned in to watch the final halftime show at Super Bowl LVI with Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige. This show also won three Creative Emmy Awards.

Pepsi was the halftime show sponsor for ten seasons beginning with Super Bowl XLVII, where Beyoncé performed. They took over from Bridgestone, which had sponsored the show between 2008 and 2012, covering Super Bowl XLII through XLVI.

Headlining Pepsi-sponsored performances have included Beyoncé, Bruno Mars, Katy Perry, Coldplay, Lady Gaga, Justin Timberlake, Maroon 5, Shakira, Jennifer Lopez and The Weeknd.

Two shows sponsored by Pepsi had set viewership records. The past Super Bowl show broke a record previously held by Katy Perry for the most-watched halftime show on a network broadcast. Additionally, the Super Bowl LIV Halftime Show starring Shakira and Jennifer Lopez set the record for most YouTube views for a halftime show with 245 million views.

The Super Bowl LVI Halftime Show was watched by over 120 million viewers

The Super Bowl LVI Halftime Show was watched by over 120 million viewers

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https://www.dailymail.co.uk/sport/nfl/article-11241843/Apple-Music-new-official-sponsor-Super-Bowl-Halftime-replacing-Pepsi.html?ns_mchannel=rss&ns_campaign=1490&ito=1490 Apple Music becomes the new official sponsor of the Super Bowl Halftime Show, replacing Pepsi

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